Apple News, Analysis and Podcasts

Who is Downloading iPad Apps?

October 27, 2010 18:37 by: Karl Johnson   0 Comments

Categories: News

 Last week The Nielsen Company released the latest Connected Devices Research Report that showed only 63% percent of iPad users downloaded a payed app. When I saw this I was a little surprised since the apps are the main reason to buy an iPad. They also said 32% never even downloaded a free app, which was even more surprising. I can see a few people only using it only for web browsing and email, but 32%? Something didn’t add up right.
Well, this week The Nielsen Company has amended there report with a few differences. Any guess how the numbers have changed? Yeah, the updated report only shows 9% of iPad users who have never downloaded an app with all 91% of the rest downloading payed apps. These number look much more accurate, as the apps are a major part of the iPad experience. The top category for iPad apps are Games with 62% of the payed downloads. Some of the other winners include books, music, shopping, and news. Surprisingly only 32% of the payed apps are sports related.

The Nielsen Company Report

 

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