Apple News, Analysis and Podcasts

In October Apple introduced us to the all-new MacBook air lineup through a special event held at Apple's Cupertino campus. But Apple's MacBook air event was not the typical show Apple had held in the past. Oh sure, Steve was on stage with his great looking presentation, and the message was filled with Apple's typical "amazing" and "stunning" venacular, but there was one little addition; the event was streamed. 

Today Apple unleashed a special event for tomorrow morning, 7 AM Pacific, as a live stream. Double expresso mandatory.

Despite this being a streaming-only event, this is going to be a big event, it's iTunes.

Beyond the iTunes announcement, the second takeaway from the event is:

• Streaming live with little to no warning implies future events will no longer be physical attended programs.
• Because events will be streamed Apple controls their message, as all eyes will be on Apple's site, not some blog post delivering spin or mis-information.
• Streaming removes the need for media folk to be constantly flying to Cupertino every few months (with more and more new products from Apple, it was becoming far too frequent for many budgets).

Moving forward, when Apple wants to launch something big, the media, the public, and the competition will only be getting a day's notice.  Surely some journalists are going to be bummed. No more 70 degree weather for a few days in the bay area for you!

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