Apple News, Analysis and Podcasts

 News Corp and Apple are teaming up to bring you an iPad only newspaper called The Daily. It will push content throughout the day and cost $99 a week. The content will be exclusive to the iPad as it will not be available online or in print.

If News Corp was developing this type of application alone, I might question how successful it will become. The fact that Apple is also working on this application almost insures that this will be successful. Apple will not only bring its marketing power to bare, but also their application development know how. This should be a great looking application if nothing else. Rupert Murdoch is fully behind the iPad and this application, so he should be putting some good editors and writers on this project. Will those writers know what to write for a publication with a limited amount of viewers, especially at the beginning? We will have to see what the content is looks like to find out. Either way, it is an interesting experiment to see if people will pay for news content.

This will also give an edge to Apple and the iOS devices. If successful, it will bring exclusive content to the iPad, which its competitors will not have access to. Is this the start of exclusive deals for content on tablet devices? Who has the power and money to make these types of agreements? Just look at the Beatles deal; it is Apple on both fronts. Android may become the dominate OS platform, but the iPad and iPhone will be the top devices. Look for more of these partnerships in the future.

1 Comment

1. kp smith ~ November 28, 2010 21:53
   You mean 99 cents not $99 per week. Even Steve Jobs couldn't get me to pay that!

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