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Apple’s one, two punch against the netbook market
When the iPad first came out, many people speculated whether the it could compete against the current line of notebooks. Apple told us that the iPad fit in-between the iphone and Macbook product line-up and this is where the notebooks market is. When people are looking at buying a notebooks, they are either wanting a cheap or a small and light computer. Most notebooks are small and cheap, but the computer part is their weakness. Yes, they run desktop application, but they run them very slowly.
We find out this week that Microsoft admits the iPad is not only competing against the notebooks, but cannibalizing notebooks sales. Tablet sales are up 26% percent with the iPad taking 95% of the market. Netbook demand sinks 80% in October surgery results. The same surgery showed that 95% of iPad users are either very satisfied or somewhat satisfied with their device. Analysts are predicting that Apple will sell as much as 48 million iPads in 2011. Clearly, the iPad is not only competing against the netbook, it is destroying the competition. The iPad is cheap at $499, it is light 1.5 pounds, and it is small. The iPad is the first punch against the notebook market. Now, is the iPad a computer?
The iPad runs applications from the app store and if you can find the applications for the stuff you do, then yes it is. If you need to run desktop applications, then no it is not the computer for you, yet. In the beginning of October, Apple release an new version of the Macbook Air. The Macbook Air is twice the price of the iPad and does not have a hard drive or optical drive. The Macbook Air is underpowered compared to the current MacBooks except for the solid state drive. A solid state drive uses flash memory instead of spinning disks to storage information on your computer. The Macbook Air comes in two sizes; 11-inch and 13-inches. The 11-inch version has either a 64GB or 128GB Solid state drive. The Air is small and light at 2.3 pounds. Is the Air fast enough?
The key to the Air it not the processor, but the solid state drive. Hard drives are the biggest bottle neck in the computer, adding a much faster solid state drive, makes the computer much faster. Commentators were not sure about the speed as it runs a slower Core 2 Duo Processor. The Air is not a netbook by performance, it does have a real desktop processor compared to notebooks which use a slower ATOM processor. Those who have had a chance to use the Air though are raving over the performance. It is definitely fast enough for most desktop tasks. You may not be editing the next Cars movie on it, but for most tasks, it will be fast enough. If you are looking at a netbook because it is cheap, you are not going to get an Air, as the price starts at $999. If you are looking for a netbook that is light and small and runs desktop applications, the Macbook Air is the best choice. The Macbook Air is the second punch against the netbook market. Look for the Macbook Air to be a huge seller in the next year as it is fast enough for 90% for the users looking at buying a laptop. Put the iPad and Macbook Air together, and you have a one, two punch that will knock out the netbook market.
