Apple News, Analysis and Podcasts

Apple's upcoming Mac App Store will open for business the first week of January 2010. This new Mac OS X feature was announced by Steve Jobs on October 20th and was said to be released within 90 days. Apple is keeping its promise.

"The Mac OS X App Store will be a huge boon for smaller developers," says Steve Barham — CEO of Urban Anomaly. "The Mac OS X App Store makes it so we can now port our applications to the Mac and not have to worry about costly, physical distribution. We can continue to focus on making great apps," added Barham.

Today, software application titles found in retail Apple Stores have large amounts of marketing dollars behind them to ensure they find their way onto the shelves: Microsoft, Adobe, EA Sports, etc. But what about smaller OS X developers who don't have large budgets?

A key component of successful software development is delivery. Without marketing dollars it is hard for smaller developers to find shelf space for their apps. Apple CEO, Steve Jobs mentioned in his October 20th keynote, "The App Store revolutionized mobile apps... we hope to do the same for PC apps with the App Store". If true, then smaller developers who "revolutionized" the iOS will find just as friendly of a delivery environment on the Mac OS X platform.

1 Comment

1. Nathan ~ December 18, 2010 08:15
   Companies like Pixelmator are going to put the squeeze on the big players (Adobe anyone!?). Larger, more sophisticated apps from large corporations are going to have competition, because the competition will be dead easy to find and much cheaper. Great move Apple!

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