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The fall season of Windows Phone 7 is upon us, and that means Microsoft's advertising dollars are going to be thrown upon us in grand fashion. Granted, I've never viewed their advertising as effective, and I don't see the nearly $500 million spend doing much for Microsoft this Windows Phone 7 either.

Moving beyond Microsoft's self-generated marketing hype (already discussed here), Windows Mobile 7 is set to launch into an eerily similar market void created by an imploded Microsoft Kin 2 phone...
The similarities of Kin 2 and Windows Phone 7 are recognizable, and like the Kin 2, Windows Phone 7 seems bent on finding a mass market of social media users. Kin 2 died off faster than Matt Leinart's quarterback career, so why are we to think Windows Phone 7 will be any different? Will Windows Phone 7 take off simply because the devices that deploy it won't resemble a hockey puck, and $500 million will be spent on ads? Doubtful.

Current smart phones do social media very well, in virtually any form the user prefers. The social hook with Windows Phone 7 appears to be an attempt at hiding the glaring fact that the app ecosystem for Windows Phone 7 will be a vast wasteland on launch day.

This isn't just a one-off opinion on our part. Unless one finds themselves at a Windows-Fan-Boy site, a large swath of tech sites reviewing the pre-release of Windows Phone 7 are none too flattering:

• Infoworld
• Engadget
• Technmarketing
• Mobilewhack 

The anticipation for Windows Phone 7 is on par with those waiting for the next season of Deal or No Deal. Make no mistake, Windows Phone 7 is a product Microsoft needs to be an absolute success, but it appears well on it's way to being another Microsoft mobile fail.

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