Apple News, Analysis and Podcasts

Apple and Verizon Ads - A Double-Edged Sword

January 25, 2011 16:06 by: E. Werner Reschke   0 Comments

Categories: Products

Tagged: 4 , Ads , Apple , Commericals , iPhone , TV , verizon

While the ads were made and paid for by two different companies, they both said the same thing — The iPhone 4 is the best phone on the market. Period.

Apple's ad features two iPhone 4's doing the exact same thing — communicating there are now two networks (AT&T and Verizon) for iPhone 4. While the ad is mostly true (Verizon's CDMA network won't allow you to talk and do data transactions at the same time), the commercial sticks with Apple's message continuing to assert the iPhone 4 is the best/only phone you should consider.

Verizon's ad is more clever in asserting that people who love the Verizon network have been waiting for this day to come — the iPhone 4 on Verizon. The commercials message is loud and clear that if given the choice, everyone would pick the iPhone 4 and also pick Verizon. February 3rd and 10th people - Third and tenth!

How these ads reflect reality should be interesting to say the least. Maybe this is why Eric Shimidt is stepping down as Google CEO, because he knows Android's free ride on Verizon is over, and he no longer knows about the next great Apple thing to copy.

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