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Wall Street Takes A Second Look At Apple's iPhone Strategy
The shock of Wall Street not seeing the terminology "iPhone 5" on Apple's latest iPhone offering sent the stock careening in Tuesday's trading, down as much as $17 a share to $357.32 before bouncing back in late day trading.
Punditslooking for link-bait notwithstanding, the fears of some analysts and investors seem to be turning a corner today, from emotionally disappointed, to looking at the facts – Apple has put together a world-wide iPhone lineup that attacks every pricing segment head on with iOS devices:
- iPod touch: $199, $299, $399
- IPhone 3GS: Free
- iPhone 4: $99
- IPhone 4S: $199, $299, $399
Never has Apple had a lineup containing three distinct iPhone models covering free – $400. Android devices, which have been enjoying a competition-less ride across the globe from the iPhone in the low-end market, now face a frontal assault it has yet to experience. Investors appear to being seeing the financial light, with AAPL making a northerly correction, currently up $7.32 a share.
While the emotion of not seeing a newly skinned iPhone with the "5" nomenclature it is disappointing to many, over time the iPhone 4S will be seen for what it is – An iPhone 5 in an iPhone 4's body, and what's not to like vs the competition in that skin?
