Apple News, Analysis and Podcasts

Apple's iPhone Reserve System Getting Pummeled

December 17, 2011 23:43 by: Mark Reschke   0 Comments

Categories: iOS Applications , iPhone , News

The idea's a great one. Go to Apple's website after 9 PM, select an iPhone, carrier of choice, and reserve it for pickup the next day. Just one hiccup. It doesn't work.

Stating the system "doesn't work" may be a bit of a stretch in semantics. Rather, the system is likely failing due to the weight of it's own success – massive success. In the Portland, OR area alone, only a few 64GB iPhones can be found at any retailer. Apple, Best Buy, Radio Shack, The Mac Stores Northwest, AT&T, Verizon, Sprint, or even Target, it made little difference in being able to find an iPhone. The only sure way to secure a 16GB iPhone 4S within a 24 hour cycle, is to use Apple's reservation system, and as of now, that's a huge problem.

Users are experiencing the "Unable to connect to Server" message, or getting to the point where they can select iPhone, but not actually being able to select the iPhone to reserve.

Apple's likely to gain control after the Christmas rush, but until then, with life support staff likey running the show, and massive demand looking only to build for the next few days, don't expect any major improvements.

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