Apple News, Analysis and Podcasts

Apple Airs iPad 2 Advertisement

April 3, 2011 02:35 by: Mark Reschke   0 Comments

Categories: Jobs, Steve Jobs , News , Products

Tagged: advertisement , Apple , Coyote , iPad-2 , Peter

iPad 2 AdApple hit the airwaves during the NCAA Final Four basketball tournament to air their first advertisement for the iPad 2. There are no more fast interchanges between scenes, or conceptual shots of the iPad. This time around, Apple brings an intimate view of the iPad. The ad delivers tight shots showing off Garageband, and many others content creating-like apps.

The ad begins with the statement "Technology is not enough." The voiceover is performed by Peter Coyote who also performed the voiceover for the original iPad's debut ad. The theme is dead center of Apple's overarching mission: to remove technology and let the user become immersed in experience.

The advertisement meets with Jobs' sole mission for Apple to bring technology and the liberal arts together. Evidently Apple believes the iPad 2 encompasses their goal, and it's hard to argue with the results. With Apple beginning to advertise the iPad 2, it begs the question: Does Apple plan on having enough product in the channel to handle demand? Let's hope this puts lack of component supply rumors to rest.

 

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