Articles tagged 4.

While the ads were made and paid for by two different companies, they both said the same thing — The iPhone 4 is the best phone on the market. Period.

Apple's ad features two iPhone 4's doing the exact same thing — communicating there are now two networks (AT&T and Verizon) for iPhone 4. While the ad is mostly true (Verizon's CDMA network won't allow you to talk and do data transactions at the same time), the commercial sticks with Apple's message continuing to assert the iPhone 4 is the best/only phone you should consider.

Not too long ago Apple started building a new sales model. Apple made a shift when selling a new iPhone, as they continued to offer the dated version of the iPhone, but at a lower price point. The forthcoming iPad 2 launch is believed to be no different.

Apple first started this sales model with the release of the iPhone 3GS at $199, while the iPhone 3G stayed in the lineup, dropping to $99. Apple repeated this product positioning with their iPhone 4 launch, slotting the iPhone 3GS to $99. How successful has this sales model been? Apple never reveals a breakdown of iPhone sales by model, delivering only a total number of iPhone sales per quarter, but iPhone 3GS is AT&T's third best selling smart phone (coming in behind a Samsung Android and the number one selling iPhone 4).