Articles tagged Amateur.

Thoughts on RIM: Amateur Hour is Over

July 1, 2011 14:34 by: Mark Reschke   3 Comments

Tagged: Amateur , Apple , iPad-2 , Playbook , RIM

It's 4 am and I'm packing up, leaving the hotel to catch my flight. Getting back to LAX is a snap, and returning the rental car goes off without a hitch. A second security checkpoint is opened to speed the check-in process, making for a relatively uneventful journey to the gate.

At this point I'm looking around to find the nearest caffeine injection center when I get my first laugh of the day. Large portrait LCD's are positioned within the terminals, running an ad stating "Amateur Hour Is Over" showcasing the Blackberry Playbook. I'm not sure if I laughed out loud, but if I did it was certainly justified. I came away with four possible reactions to the ad, none of which bode well for RIM or their ill-fated Playbook:

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