Articles tagged Flash.

Google announced a new video codec in May 2010, called WebM. This format uses Ogg Theora audio and VP8 video codecs. Google received VP8 when they purchased On2 for $106 million back in August of 2009. WebM is designed to take on the H.264 video codec that has become the digital video standard. Google says WebM is an open and free format.

Since Google does not make any money on WebM, Why have they created it? Google makes money by selling advertising. In Google's eyes, users are the product and advertisers are the customers. The more users Google has, the more they can sell to their advertising customers, and the more money Google makes. Google creates free products and services to bring in more users. 

Adobe released version 10.2 of their Flash Player plugin at the beginning of the month. This latest version adds preliminary support for Stage Video, which is supposed to reduce CPU usage during video playback. In order for Adobe to improve the Flash Player, they need to improve battery life by reducing CPU usage during flash playback. Heavy CPU usage may not be a major factor on desktop computers, but it is on anything using a battery, as it drains the battery quickly. Is this new version any better on the Mac?

Looking at CPU usage will be the way to determine if Adobe Flash has improved or not. The best way to test this new version is to compare it with older versions of the Flash Player and similar sites running HTML5. This test was conducted with Adobe's Flash Player 10.0, 10.1, and 10.2. An Aluminum 24" iMac with 4GB of memory, 2.8GHz Core 2 Duo, and running Mac OS X 10.6.6 was used as the test platform. Safari version 5.0.3 and Firefox version 4.0b11 were both used to conduct this test.

The talk of the town is Apple's big iPhone 4 deal with Verizon, but Google also came to the table yesterday with a little announcement of their own. Google delivered an under-the-radar announcement, stating they will be dropping support for the h.264 codec in favor of their open source WebM codec.

Google claims their Chrome browser dropping h.264 is about supporting open standards. If Google were truly concerned with supporting open standards, why does the proprietary Flash still ship with Chrome as a preinstalled plug-in? As John Gruber of Daring Fireball points out, the hypocrisy is thick.

Adobe Flash has been the King of the castle for website animation, video and other "hip and cool" things for about a decade. Yet, ever since Apple released the iPhone and then the iPad without Flash support, the future of Flash has been in question.

Monday Apple released iAd Producer — free for Apple developers. iAd Producer helps generate "Beautiful, motion-rich iAd content” using HTML5, CSS3 and JavaScript. This new application should significantly help developers spend more time on their creative tasks and less time on the technical aspects of getting their iAd to work. But what if Apple were to take one more step?