Articles tagged MPEG-LA.

Video Format Wars: WebM vs H.264

April 6, 2011 06:51 by: Karl Johnson   1 Comment

Categories: Products , Review

Tagged: Apple , Flash , Google , h.264 , MPEG-LA , WebM

Google announced a new video codec in May 2010, called WebM. This format uses Ogg Theora audio and VP8 video codecs. Google received VP8 when they purchased On2 for $106 million back in August of 2009. WebM is designed to take on the H.264 video codec that has become the digital video standard. Google says WebM is an open and free format.

Since Google does not make any money on WebM, Why have they created it? Google makes money by selling advertising. In Google's eyes, users are the product and advertisers are the customers. The more users Google has, the more they can sell to their advertising customers, and the more money Google makes. Google creates free products and services to bring in more users. 

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