Articles tagged Mall.

Ten Years Later - How Apple Changed the Mall

March 23, 2011 16:41 by: Mark Reschke   1 Comment

Categories: Jobs, Steve Jobs , News

Tagged: Apple , Mall , Store

Apple StoresCirca 1996, Boyz II Men, Happy Gilmore and Doc Martin's were the pop culture of the day. Nordstrom, The Gap and Eddie Bauer were mall favorites and techies were in short supply when it came to the Macy's crowd. But the character and purpose of "Let's go to the mall" was on the precipice of massive change.

Fast forward to May, 2001. Gateway's retail venture had peaked and Sony's radical Matreon in the heart of San Francisco was proving to be a colossal failure. Tech and trend-cool retail just could not co-exist. There was one more small-ish event took place on May 15, 2001. Steve Jobs rounded up some media folk, and introduced them to the first-ever Apple retail store in Tysons Corner mall in Virginia. The mall as we knew it was forever changed.

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