Articles tagged Softbank.

Subsidized iPads for the US?

November 30, 2010 08:31 by: Mark Reschke   2 Comments

Categories: News , Predictions , Products , Rumors

Tagged: Carriers , iPad , Japan , Softbank , T-Mobile , UK

Mobile carriers in the UK — 3, T-Mobile and Orange — are providing iPads through a subsidized model, perhaps as early as year’s end. Fresh on the heels of the UK carriers, Japan's mobile provider Softbank has just announced a subsidy program for iPad. Apple's competitors, who have been unable to compete pound-for-pound with iPad's pricing, thought they had found Apple's soft underbelly via the carrier subsidy model; however, it appears Apple is more than willing to play the same game, but that's where Apple stops playing fair.

iPad Subsidies in the U.S.?
The subsidy model is quickly launching in other regions across the world, so this begs the obvious question: When is it going to happen in the US?

The UK carriers are taking an agressive approach, bring iPad to the masses for around £199, with a two-year subscription. But in Japan Softbank's approach is nothing short of stunning, offering the iPad for free, with a two-year contract.

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