Articles tagged Timothy_Cook.

iPad 2 ASP Rocketing North?

May 13, 2011 07:28 by: Mark Reschke   0 Comments

Categories: iPad , News , Predictions

Tagged: Apple , iPad , iPad-2 , Timothy_Cook

According to the UK-based V3 publication, market research firm Context is claiming 3G iPads are a disproportionately large chunk of overall iPad sales figures. In fact, Context claims the 64GB 3G iPad totaled a third of all iPad 2 sales in Europe since its launch. The surge in 3G iPad sales is likely to have pushed Apple's average selling price (ASP) north, but to what extent?

The last known ASP for iPads came during Apple's January financial conference call, where Apple COO, Timothy Cook and Apple CFO, Peter Oppenheimer revealed a $600 figure. But Apple's figure was from the Christmas quarter, when entry-level $499 iPads were likely high volume sellers (when compared to other quarters). If Context figures hold true beyond Europe's boarders, iPad 2's ASP for the June quarter will land somewhere around $680. How much revenue does equate to for the June quarter? Mr. Cook gave us an idea last month.

Read More