Articles tagged Windows7.

Microsoft, “To The Cloud” — Oh Please!

January 10, 2011 07:49 by: E. Werner Reschke   9 Comments

Categories: Products , Review

Tagged: Cloud , Lost , Microsoft , Windows7

Microsoft is currently running a television ad campaign called “To The Cloud”. In the commercial called “Airport” (seen below) a couple is stranded at the airport because of a flight delay. The man then says, “To The Cloud” and pulls up a television show they recorded at home. Magically they watch a fictious show called "Celebrity Probation’. The woman says, "Yeah cloud.”

The problem with this use-case is that it has nothing to do with The Cloud. This couple is just connecting remotely to their home PC. Any number of products have done this for several years. There is GoToMyPC, Back to My Mac (introduced with OS X 10.5) among others. Microsoft seems so desperate to be relevant these days, they are claiming things about Windows 7 that have nothing to do with The Cloud. In this commercial there is no real connection between The Cloud and watching a TV show recorded on a home computer.

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