Articles tagged prepaid.

iPhone 5: How Apple Will Tackle the Unlocked Handset World

July 22, 2011 17:57 by: Mark Reschke   0 Comments

Categories: iPhone , Predictions , Products , Rumors

Tagged: Apple , iPhone_5 , prepaid

If you think the worldwide population buys cell phones via two-year subsidized contracts the way U.S. and European consumers do, think again. In fact, the majority of the cell phone's sold across the globe each year are non-subsidized purchases which use prepaid minutes and data plans.

Prepaid programs are also catching on in the U.S., largely led by Sprint, desperate to attract new customers — and it's working. In 2010 the US prepaid market grew to $16 billion. Smaller companies like Cricket Wireless operate as purely prepaid carriers, attracting people with poor credit ratings or for those who can't afford the larger carrier's monthly fees. Apple has yet to truly attack the non-subsidized market, especially those in low-income regions, but the company appears to be on the precipice of entering the prepaid market, leaving Android, WebOS, Blackberry and Windows Phone 7 to tear each other apart for market share table scraps.

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