Articles tagged rumors.

From the days of ThinkSecret or macOSrumors, to today's AppleInsider or MacRumors, Apple Inc. has always had a great rumor mill following, and quite often where there has been smoke we have seen fire. The constant drumbeat of rumors surrounding the MacBook air is nearly off the charts - or so it would seem.

Virtually every day brings forth a new MacBook air rumor. But many sites are conducting mere re-broadcasts of original information, making it appear as fresh information. Thus, we wanted to go back to the sources of these rumors and build a comprehensive list of original sources.

Working at an Apple retail store in the past, I felt compelled to share some thoughts on the rumors hinting of a major event coming this weekend at the Apple retail stores. Computerworld's Jonny Evans shares some additional thoughts along these lines, but also shares information from ifoapplestore.com, which has been a faithful follower of Apple retail stores since they opened nearly 10 years ago.

Taking in the smoke from the rumor mill, don't get excited about Apple launching some form of anniversary Mac hardware, or delivering some surprise Apple HDTV product, that just isn't happening. Apple does not waste hundreds of millions of dollars in free press when launching into new markets, and pulling some surprise Mac launch over the weekend would be doing exactly that. What's more likely is a software/cloud initiative.

No, this isn't a new column that will come out every Tuesday. It's just that the last few days has seen a heavy does of rumors, so to aid in keeping you up-to-speed with the things that are – or are not – going to happen.

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